Impersonal Service at Customer's Site:
This service usually involves working with the customer's property and seldom deals with factors that the customer deems confidential. Examples of this type of service would be: lawn service, typewriter repair, office cleaning, trucking service, etc.
Impersonal Service at Servicer's Site:
This service usually involves working with the customer's property and seldom deals with factors that the customer deems confidential. The service is traditionally provided at the servicer's enterprise. Examples of this type of service would be: auto mechanic, TV repair, etc.
Impersonal Service, Volume:
This type of service is usually designed such that the same service will satisfy the needs of all customers. It is often the case that the servicer and the customer never meet. Examples of this type of service would be: classified ads, storage lockers, money changers, etc.
Installation Goods:
Products requiring large and expensive capital investments that will have a long life. This could include homes, office buildings, manufacturing facilities, and other types of commercial facilities or equipment such as tractors, printing presses, cranes and robotic assembly line processors.
Licensing Agreement:
An agreement between two enterprises allowing one to sell the other's products or services and to use their name, sales literature, trademarks, copyrights, etc. in a limited manner.
Liquidity:
The percentage of an enterprise's assets that can be quickly converted into cash.
Market Life Cycle:
The period of time that a substantial segment of the buying public is interested in purchasing a given product or service form.
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